"...It’s been known for a while that he was bringing another of his characters, Bruno, to the big screen. It looks like someone caught Cohen filming the character at an airport and captured it on their own camera."
Frankly, as much as I enjoyed Sacha Baron Cohen's role in Sweeney Todd and, to a lesser degree, Borat, this is a major step down for him. It won't work. Too many people know about him now. (Didn't he say the exact same thing himself?!) How can he be taken seriously if he resorts to doing more crap like this?